Lovechild by Masaba expands face category with launch of new products

Lovechild by Masaba, a beauty brand by Masaba Gupta has expanded its face category portfolio with the launch of three new products.

The brand has added a 4K mattifying foundation, blending brush, and pore proof primer premiere.

Commenting on the launch, Masaba Gupta, founder of Lovechild by Masaba in a statement said, “At Lovechild by Masaba, our commitment extends beyond beauty. Whether you’re looking for a flawless base or a radiant glow, these launches are designed to empower everyone to feel confident and beautiful in their own skin.”

“This launch is not just about makeup; it’s about celebrating individuality and embracing the beauty that lies within each of us. I can’t wait for you to experience the magic of these products and embark on this beauty journey with me,” she added.

Lovechild by Masaba’s new face range will be available on the brand’s website and House of Masaba stores across the country. The products will also be available on marketplaces such as Nykaa, Amazon, Myntra, Purplle, Flipkart, Tata Cliq Palette, and Tira.