Lotus Herbals launches campaign for safe sun range

Lotus Herbals, a natural beauty care company has launched a multimedia marketing campaign for its newly launched sunscreen serum in the Safe Sun range.

The brand will run the campaign across OTT, television, and social media channels to amplify brand visibility and reach a wider audience.

With this campaign, the brand aims to promote its safe sun range that includes its new launch ‘Ultra Rx Sunscreen Serum SPF60+ PA’ especially among the Gen Z and millennial audiences.

Commenting on the campaign, Nitin Passi, chairman managing director at Lotus Herbals in a statement said, “Our new campaign for the safe sun ultra rx sunscreen serum highlights the unmatched protection this sunscreen offers and also celebrates the aspirations and needs of the modern woman. This revolutionary water-based serum emboldens women to combat the sun, with unwavering confidence, while nurturing healthy blemish free skin.”

Lotus Herbals plans to have in-store branding that will include banners, danglers, table-tops and posters to drive consumer engagement.