Levi’s holds customisation workshop at Lollapalooza India 2024

Global denim brand Levi’s brought together artists and fashion fans for an interactive customisation workshop at music and cultural festival Lollapalooza India 2024 to connect with Gen Z creatives at its ‘Tailor Shop’.

Attendees at the recent Lollapalooza India 2024 festival could take part in live product customisations by Levi’s and see one of a kind pieces come to life, the brand announced in a press release. Levi’s team of tailors used tailored panelling, heat press stickers, and screen prints to jazz up its signature denim, available in 15 exclusive designs, inspired by music and conviviality. 
 
The brand dressed a both musicians and fans alike at the festival including Kavya Trehan, Trinetra Haldar Gummaraju, Sakshi Shivdasani, Sufi Motiwala, Ankita Chawla, and Ahilya Bamroo. The event took place at the Mahalaxmi Race Course in Mumbai and is the Indian edition of Lollapalooza, an American travelling festival launched by Perry Farrell in 1991.

“The Tailor Shop extended its presence to the Artist Village, allowing performing musicians to infuse their personal touch into Levi’s gear with these exclusive designs,” announced the brand in a press release. “The brand also brought back its Levi’s Lounge, an invite-only space allowing guests with a haven to fully immerse themselves in the festival’s experience. The space also served as the meeting point for creatives with fashion influencers, artists and performing musicians coming together. Dualist Inquiry, The Rose, Karan Kanchan, Ambika Nayak aka Kayan Parvaaz, Long Distances, Mali and more were spotted soaking in the festival atmosphere from the Levi’s Tailor Shop and Lounge.”