Juicy Couture partners with Brand Concepts for India entry

Authentic Brands Group’s lifestyle brand Juicy Couture has partnered with Brand Concepts Ltd for its entry in the Indian market.

With this partnership, Brand Concepts Ltd will oversee the design, manufacturing & distribution of the bags and accessories in India.

Juicy Couture products will be available through dedicated stores, Bagline website, outlets and e-commerce marketplaces.

Commenting on the partnership, Abhinav Kumar, co-founder CEO of Brand Concepts Ltd in a statement said, “We are excited to bring Juicy Couture’s iconic handbags, travel gear & lifestyle accessories collections to India. With our expertise in curating premium fashion pieces, this collaboration is a perfect match for Juicy Couture’s bold and trendy aesthetic.”

“This partnership marks an exciting milestone, and we are confident that Juicy Couture will strike a chord with fashion-forward Indian shoppers who value both sophistication and unique flair. Brand Concepts Ltd. will oversee the design, manufacturing, and distribution of the handbags and travel accessories,” he added.

Founded in 1995, Juicy Couture was acquired by Authentic Brands in 2013. The brand is available in stores and select department stores in 94 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East.