Jewellery brand Zuvelio crosses $40,000 revenue in March 2025

Zuvelio, a direct-to-consumer (D2C) jewellery brand has crossed $40,000 (Rs 34 lacs) in monthly revenue in March 2025 marking an increase of 700 percent from April 2024.

The bootstrapped brand claims to lost over Rs 2 crore in early fundraising efforts which led the founder Jitender Soni sell his home to sustain the brand.

Commenting on the growth, Jitender Soni, CEO of Zuvelio in a statement said, “When no one believed in the brand, I bet everything I had. Today’s growth is proof that consumers are ready for beautiful, ethical alternatives.”

Jayant Soni, co-founder of Zuvelio added, “Our strength lies in the balance — one of us leads the vision and strategy, the other brings it to life through design and execution.”

Founded in 2022, Zuvelio specializes in lab-grown diamonds offering customisable, conflict-free fine jewellery designed for conscious consumers. It currently operates with a 20-person team and plans to scale its D2C presence across the globe.