Inside Distinctive Assets GRAMMY® Presenter & Performer Gift Bags

(credit: Distinctive Assets)

Continuing its long-standing partnership with the Recording Academy®, Distinctive Assets will produce the one and only official GRAMMY® Gift Lounge as well as the show’s legendary Presenter & Performer Gift Bags for Music’s Biggest Night®. The LA-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, this year focuses on diversity, equity, inclusion and philanthropy. 

“We are proud to continue a tradition of making our gift endeavor as inclusive as possible, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, and age. These entrepreneurs not only make best-in-class products but also give back to their communities and the world at large,” says Distinctive Assets founder Lash Fary.

(credit: Distinctive Assets)

This Sunday April 3, 2022 at the MGM Grand Garden Arena in Las Vegas, the incredible talent list which includes: Billie Eilish, Brandi Carlile, Brothers Osborne, BTS, Lil Nas X, Foo Fighters, H.E.R. and others will allow to relax in this year’s Gift Lounge is presented by Miage Skincare and hosted by Topgolf Las Vegas. Open to presenters and performers during three full days of rehearsals the #GRAMMYGiftLounge will feature a ground-breaking augmented reality experience from M Entertainment Works (MEW) and a deluxe 5-piece collection of Miage’s waterless micro-molecule transformative formulas.

Rounding out the lounge gifting experience includes these other items as well:

Ceek VR Metaverse virtual reality headsets

Coma Toes chic lounge slippers from 

Grossé Japan museum-quality award-winning jewelry from

PETA x Newton Running cruelty-free vegan running shoes 

Four Rose Jewelry Boxes featuring Rose Box NYC luxury long-lasting real roses

Skinny Sbu Socks – Africa’s #1 premium sock brand

VIP experience at one of two all new Topgolf venues in the Los Angeles area

TurboFlex Eyewear with patented 360° rotating hinges

WowWee’s My Squishy Littles along with not yet-released innovations in play

(credit: Distinctive Assets)

“Despite challenging world events and significant logistical changes, we are excited to once again be creating amazing GRAMMY gift magic,” says Fary. And speaking to the gift magic, on top of the experiences and gifts at the lounge, the preassembled GRAMMY Gift Bag features items from 52 companies, with each expertly curated by Fary and his team. The full list can be seen below:

Dr. Konstantin Vasyukevich – $10,000 of treatments and rejuvenation procedures

Art Lipo Plastic Surgery – Celebrity Arms™ Sculpting with Dr. Thomas Su

Kokomo Restaurant – tasting experience for two

Philips Norelco – Multigroom 7000 is the all-in-one system

Sonicare – Philips One by Sonicare

Lynn & Liana Designs– Acacia baguette board

Nutrifit – ten courses of fully prepared, ready-to-enjoy meals created by Michelin star Executive Sous Chef, Oscar Gonzales, and Executive Chef and Founder Jackie Keller

Oxygentix – year’s supply of the award-winning breathable makeup foundation 

Signed By McFly – Planet Naraj Trucker Hat from Black-owned fashion label 

T2 Tea – four of its best tea tools and accessories: Hammered Teaspoon Rose Gold, Stainless Steel Flask Aqua, Tea Maker Smokey Blue and Merriest Infuser Aqua

Word Lyfe Apparel – Humble Bougie t-shirts

Opopop – flavor wrapped popcorn kernels

BYROE – bitter green essence toner, fig renewal oil and tofu gel cream

BathSlut – ‘Have a Little Taste’ sample kit of five luxuriously fragranced bubble baths

British M – hydrate hair butter

(credit: Distinctive Assets)

Canidae – sustainable dog food

Casper – snooze wear blanket robe

The Chai Box – small batch chai gift set

COLAB – extreme volume dry shampoo and volume-boosting formula

Color Street – nail strip 

Courtney Racquel Jewelry – $150 gift card for online redemption

C60 – Purple Power

Elixinol – sleep rapid rest CBD liposome

Euka – happy aromatherapy roller

Exploding Kittens – Throw Throw Avocado and Exploding Minions games

For Every Type – smooth & hold styling mousse and revitalizing hair & scalp oil

Frontera Wines – special 64th edition Frontera Wine cabernet sauvignon

Gorgeouses27 – shirts and coffee cups

The Green Garmento – a ‘flipping’ cool reusable laundry bag

Grey Goose Vodka – Strawberry & Lemongrass, Watermelon & Basil, and White Peach & Rosemary

Hotel Chocolat – Everything H-box

JAYDE Home Essentials – Spot Away, the ultimate natural spot remover

Karma Nuts – signature wrapped cashews

Love Sun Body – glow natural tinted mineral sunscreen

Manda Fermentation of Japan – Manda Wellness Superfood™

(credit: Distinctive Assets)

Mastercard Priceless Fragrance – Passion and Optimism

Music Connection – 80-page music trade magazine

National Geographic Books – FAUCI Expect the Unexpected: Ten Lessons on Truth, Service, and the Way Forward

Odele – salon-grade hair care products

Olipop – soda healthier and more delicious 

Pixi – biodegradable GLOW Glycolic Boost Sheet Mask 

POPbeauty – cruelty-free, vegan pout-perfectors

PRESS Premium Alcohol Seltzer – available in 8 flavors – Lime Lemongrass, Grapefruit Cardamom, Blackberry Hibiscus, Pomegranate Ginger, Pear Chamomile, Lingonberry Elderflower, Pineapple Basil and Apple Cinnamon

Dr. Shefali – A Radical Reawakening book

Shinery – Radiance Wash

Soapy Faith – exclusive deluxe box including their holy grail natural soap & body care essentials

Soul Shropshire – Relax Limited Edition Candle

UP2U RECOVER – fast-absorbing protein drinks

Vibrantdoc – Dr. Stacie J. Stephenson’s book, “Vibrant: A Groundbreaking Program to Get Energized, Reverse Aging and Glow’

Whipped Drinks – whipped coffee kit

Wildlife as Property Owners: A New Conception of Animal Rights – book which reimagines animal rights, biodiversity loss, and the Rights of Nature

YOUTH Skincare – anti-blemish concentrate