Indriya expands presence with store in Lucknow

Indriya, a jewellery brand from the Aditya Birla Group has expanded its retail presence with the launch of its first store in Lucknow, marking its entry into Uttar Pradesh.

The store located at Gomti Nagar will offer the latest jewellery collections from the brand and features a dedicated kaarigari room to enhance customer experience.

The store opening is part of the brand’s rapid expansion plan that includes opening stores across North India in the coming months.

Commenting on the expansion, Sandeep Kohli, CEO of Indriya in a statement said, “At Indriya, our proposition is built on clear distinction, unique designs, personalised service, and authentic regional influences. Lucknow, with its royal heritage and a deep-rooted love for timeless craftsmanship, is a natural choice for our expansion.”

“As we open our first store in the city, we are excited to introduce Indriya’s signature artistry to a market that values both tradition and modern elegance. This launch marks a significant milestone in our journey, bringing our exquisite collections closer to discerning customers in North India,” he added.

Launched in July 2024, Indriya has rapidly expanded its retail footprint to twenty stores in leading cities across India.