Iconic to expand product categories in coming months

Iconic Fashion is set to expand its product categories beyond apparel over the next few months, to strengthen its position as a premium fashion retailer catering to aspirational Indian consumers. The move comes as the brand continues its rapid retail expansion, with five new stores set to launch next month, taking its total count to 26.

“Over the next three to four months, we will expand beyond apparel, catering to the growing demand for non-apparel categories and designer wear,” said Iconic Fashion’s chief operating officer Apoorv Sen, Indian Retailer Bureau reported. “This evolution marks our commitment to offering a more comprehensive and aspirational retail experience within Iconic stores.”

Currently housing around 40 international brands, including Tommy Hilfiger, Calvin Klein, and Gant, alongside its in-house labels, Iconic Fashion has positioned itself between mass-market retailers like Shoppers Stop and luxury players such as The Collective. The retailer’s expansion will build on this foundation by introducing new product segments to enhance the shopping experience.

The brand has also been expanding its in-house offerings, with labels such as Blue Giraffe in children’s wear and Iconic Clothing in adult fashion. Encouraged by its growth, Iconic Fashion is set to launch standalone stores for its private labels. With a growing presence in Tier 2 and 3 cities, the retailer’s expansion into non-apparel categories aligns with evolving consumer demand for premium yet accessible fashion.