Fur Jaden secures Rs 9.5 crore in pre-series A funding, plans retail, product, and organisational expansion

Indian luggage and lifestyle brand Fur Jaden has secured Rs 9.5 crore in its pre-series A funding round from Gruhas Collective Consumer Fund to expand its retail network and product lines, expand its organisational capacities, and undertake brand-building initiatives.

“We are thrilled to have received funding from GCCF,” said Fur Jaden’s founder Sahil Bansal in a press release. “This investment is a testament to the immense potential of Fur Jaden and the trust our investors have in our vision. With this support, we are poised to accelerate our growth, expand our product offerings, and strengthen our retail network and team. We are excited to leverage this funding to drive innovation, enhance customer experiences, and solidify our position as a leading innovative luggage brand. This capital will be the catalyst that propels Fur Jaden into its next phase of exponential growth.”

The brand has crossed the one million sales milestone and its products include luggage, travel duffles, backpacks, and crossbody bags. Aiming to promote sustainability, 50% of the brand’s product line features an eco-friendly range and incorporates cruelty-free vegan leather and recycled canvas materials. 

“This funding milestone represents not just capital, but a validation of our vision to transform how Indians travel with style and convenience,” said Fur Jaden’s co-founder Karishma Bansal. “Since we started Fur Jaden, we’ve been committed to creating products that blend functionality with personal expression. With GCCF’s support, we’re excited to expand our sustainable product lines and strengthen our omni-channel presence.”

Fur Jaden plans to expand to numerous online touchpoints while also exploring offline partnership opportunities. The brand also plans to invest in building its professional team and strengthening its current framework. 

Over the coming 16 to 18 months, Fur Jaden plans to achieve an annual recurring revenue total of Rs 100 crore in net revenue. In the coming five years, the label aims to cement a position as a leading home-grown lifestyle luggage brand with a robust pan-India presence with an owned network of flagship stores and offline partnerships. 

“The way young India travels is evolving rapidly, driven by a desire for exploration, self-expression, and smarter experiences,” said GCCF general partner and Gruhas’ co-founder Abhijeet Pai. “Fur Jaden is at the forefront of this shift, blending innovation, functionality, and design to cater to the modern traveler.”