Footwear brand Ludic partners with Chennai Super Kings for IPL 2025-26 seasons

Ludic, a footwear-first lifestyle brand has collaborated with Indian Premier League team Chennai Super Kings (CSK) as their official footwear partner for the 2025 and 2026 seasons.

As part of the collaboration, Ludic has launched an exclusive CSK-inspired footwear and fragrance collection.

The footwear collection will feature sneakers, sliders while the fragrance collection includes two perfumes for men and women.

With this partnership, the brand is looking to expand its presence across the country by tapping into CSK’s extensive fanbase. It plans to set up exclusive kiosks at all CSK home games at Chepauk Stadium for boost fan engagement.

Commenting on the partnership, Ishit Jethwa, founder of Ludic in a statement said, “It’s the first time that CSK has entered into an official footwear partnership, and we’re happy that it’s with Ludic. CSK is an iconic franchise, making this collaboration a major step forward in expanding the brand. Our larger vision is to become a household name for aspirational Indians, and this partnership gives us the necessary national visibility.”

“Moreover, with multiple drops planned and series of engaging activities across online and offline mediums throughout the year, we’ve ensured there is plenty for the fandom to be excited about this season,” he added.

The CSK collection is available on Ludic’s website, e-commerce platforms, and CSK’s digital store.