Fintech firm Pop partners with Samatha Ruth Prabhu’s fashion brand Saaki

Fintech firm Pop has partnered with actor Samantha Ruth Prabhu’s fashion brand Saaki to allow customers to purchase the brand’s exclusive products at market prices using Popcoins on its app.

With this collaboration, Saaki aims to further strengthen its market position by reaching out to a wider base of women customers.

As part of the partnership, Saaki plans to launch many more products exclusively on Pop app in the coming months.

Commenting on the partnership, Bhargav Errangi founder of Pop in a statement said, “Pop aims to be the choice platform for modern Indian customers and Saaki embodies a fresh vision to offer empowering, sharp, and fuss-free outfits for women. Through Samantha’s vision for Saaki, we aim to reach a higher number of Indian women audiences.”

Samantha Ruth Prabhu, co-founder of Saaki added, “Saaki has always been more than just a fashion label for me. It’s about creating a space where women can feel confident, bold, and unstoppable. The brand aims to grow the business by 300% in the next 2-3 years.”

Founded in 2020, Saaki is a contemporary fashion brand co-founded by Samantha Ruth Prabhu and entrepreneur Sushruthi Krishna.