Chloé held a carnival in Mumbai to launch L’Eau de Parfum Intense in India

Chloé hosted a Holi-themed carnival in Mumbai to introduce L’Eau de Parfum Intense to the Indian market. Held at Zerua in Worli, the event blended Parisian aesthetics with Indian festive elements, offering an immersive experience to showcase the fragrance’s floral composition.

The venue featured installations inspired by Holi, including a flower bar and petal showers, reflecting the perfume’s rose-based notes, Elle India reported. Instead of traditional colour play, the event incorporated floral elements, with soft petals filling the space. Attendees, including influencers and industry professionals, engaged in interactive experiences designed to highlight the fragrance’s scent profile.

Guests explored the perfume’s composition through a dedicated fragrance walkthrough, where each note, ranging from rich rose and raspberry to ambery softwoods, was brought to life through sensory installations. A ‘Make Your Own Cocktail’ station also allowed visitors to craft beverages inspired by the perfume’s layers.

The event also marked the introduction of Indian model Amrit as the face of Chloé L’Eau de Parfum Intense’s global campaign. With this event, Chloé presented its latest fragrance in a setting that merged cultural influences, aiming to offer an engaging experience for perfume enthusiasts in India and marking its increasing focus on the Indian market, where it launched the new scent through multi-brand beauty chain Sephora.