Charles & Keith opens revamped concept store in Gurugram

Premium accessories brand Charles & Keith has opened a revamped concept store in Gurugram. The exclusive brand outlet is located in the city’s Ambience Mall and has an all new interior as well as ameliorated features. 

The newly reopened store is designed to better showcase the Charles & Keith brand through its modern, curved interior, Indian Retailer Bureau reported. By crafting a paired down interior, the brand aims to highlight its handbags, footwear, and accessories and create a restful atmosphere.
 
The new store design includes powder-coated aluminium fixtures, white ‘statuario’ marble laminated pedestals, and travertine stone laminate. The launch is part of Charles & Keith’s continued omni-channel expansion in the Indian market. 

Charles & Keith opened a new exclusive brand outlet in Bengaluru’s Phoenix Mall of Asia in November 2023 and also opened one of its elevated concept stores in the metro’s Phoenix Marketcity mall, FashionNetwork.com reported. The brand plans to continue to expand its retail footprint in India by opening at new locations and revamping other pre-existing outlets. 
 
Entrepreneurs and brothers Charles and Keith Wong launched their eponymous brand in Singapore in 1996 following on from their footwear business, originally launched in the country in 1990. Today, the brand retails globally, operating over 600 stores in 37 countries including India.