Breitling taps Austin Butler as brand ambassador

Breitling has named Oscar-nominated actor Austin Butler as its newest brand ambassador.

In this role, Butler will be the face of the new Top Time B31, making his debut for the brand in the new Top Time campaign.

Since its debut in the 1960s, the Top Time has been a symbol of self-expression. Originally designed by Willy Breitling as an unconventional chronograph, the watch quickly gained a following among motorsport enthusiasts, fashion icons, and even James Bond in Thunderball (1965).

The Top Time B31 reimagines that legacy, evolving from its chronograph roots into a time-only series. With a 38 mm case, the watch offers a balance of heritage proportions and modern styling. 

Behind the latest Top Time lineup is also the new Caliber B31, which is the brand’s first-ever three-hand manufacture movement, designed and developed in-house. The movement brings together precision and personality, reinforcing Breitling’s commitment to high-performance watchmaking.

“I spent time with Austin on the campaign set and was blown away by his dedication and attention to detail. He cares about getting everything just right—something we relate to at Breitling,” said Breitling CEO Georges Kern.

Butler, the actor behind breakthrough performances in Elvis, Dune 2, and The Bikeriders, added, “Breitling, for me, is about adventure and pushing the limits of what’s possible. The Top Time speaks to the way I’ve always wanted to live my life: free and ready to rock ‘n’ roll. It’s a thrill to be part of the squad.”