The Body Shop collaborates with Diana Penty for new campaign

The Body Shop has collaborated with actor Diana Penty to launch a new campaign to promote its British Rose body care collection.

With this campaign, the brand aims to broaden its customer base across the country.

Commenting on the launch, Harmeet Singh, vice president marketing & digital of The Body Shop India in a statement said, “We are delighted to announce Diana Penty’s collaboration with The Body Shop for our exciting digital film showcasing the iconic British Rose range with 100 percent vegan product formulations. With its versatile selection, our goal is to broaden our customer base, nurturing loyalty among existing patrons and reaching out to new audiences.”

Diana Penty added, “I am thrilled to be part of The Body Shop’s latest campaign, with British Rose, a nature-inspired floral touch. This initiative aligns perfectly with my belief in promoting self-compassion and adopting one’s distinctive beauty. I’m glad to support a brand that prioritizes both environmental responsibility and personal well-being.”

The Body Shop India was established under the umbrella of Quest Retail Private Limited in 2006. Today, the business counts 200 stores in 75 Indian cities and Quest Retail also runs The Body Shop India’s retail operations in Bangladesh, Nepal, and Sri Lanka.