Boat joins Royal Challengers Bengaluru, Gujarat Titans as wearables partner

Boat, India’s leading lifestyle and wearables brand has joined Indian Premier League (IPL) cricket teams Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) as their official audio & wearables partner.

With this association, the brand aims to strengthen its connect with cricket fans and expand customer base across India.

Through this collaboration, Boat will enhance fan experience by offering audio products and smart wearables designed with cricket fans.

Commenting on the partnership, Aman Gupta, co-founder of Boat in a statement said, “At Boat, we celebrate fandom in its truest form. Our partnership with RCB and GT is about enhancing the cricket experience, making every chant, every boundary, and every victory sound even better. We’re here to power the fan experience with the best in audio and wearables.”

Boat, owned by Imagine Marketing Limited has established itself as a leading player in India’s wearable and audio segments, offering tech-driven lifestyle products at accessible price points.