Beauty brand Antithesis raises Rs 5 crore in funding round led by Rukam Capital, V3 Ventures

Antithesis, a beauty and personal care player has secured Rs 5 crore ($5,82,821) investment in its pre-seed funding co-led by Rukam Capital and V3 Ventures.

The company will use the funds to drive innovation in formulation, product innovation, distribution channel expansion and strengthen its brand presence in the country’s personal care market.

Commenting on the investment, Archana Jahagirdar, founder of Rukam Capital in a statement said, “At Rukam Capital, we always look out for founders who are reimagining industries with fresh perspectives and innovative solutions. The personal care sector in India is evolving rapidly, driven by a growing demand for smarter, high-performance products that align with modern lifestyles.”

Aparna Saxena, founder of Antithesis added, “I identified a critical gap in India’s personal care market. Women were overwhelmed by complex routines and multiple products marketed as essential, yet they struggled to find solutions that delivered meaningful results. I want Indian women to feel less burdened by endless routines and get more value for their investments in personal care products.”

Founded by Aparna Saxena, Antithesis claims it treats beauty and personal care products like technology products based on consumer feedback and emerging trends.