America’s ThredUP to resale Michael Stars clothing via RaaS platform

Michael Stars, the apparel and lifestyle company based in the US, and ThredUp, have announced that ThredUP will power resale for Michael Stars through its Resale-as-a-Service (RaaS) platform. ThredUP is a California-based fashion resale website for consumers to buy and sell second-hand women’s and kids’ apparel, shoes, and accessories online.

The deal will facilitate apparel clean out in an effort to reduce the number of clothing items thrown away in the US each year, 95 per cent of which could be recycled or reused. Michael Stars joins some of the world’s leading brands and retailers who deliver customized, scalable resale experiences to their customers through ThredUP’s RaaS, including GAP, Madewell, and Reformation, according to a ThredUP press release.

Michael Stars customers can generate a prepaid shipping label from Thredup.com/cleanout/michaelstars, fill any shippable box with apparel, shoes, and accessories from any brand, and ship it to ThredUP for free. ThredUP pays the seller for items that meet quality standards and are sold on thredup.com in Michael Stars credit. Michael Stars’ resale experience is powered by ThredUP’s RaaS technology, software, and logistics.

Michael Stars, the apparel and lifestyle company based in the US, and ThredUp, have announced that ThredUP will power resale for Michael Stars through its Resale-as-a-Service (RaaS) platform. ThredUP is a California-based fashion resale website for consumers to buy and sell second-hand women’s and kids’ apparel, shoes, and accessories online.

The deal aligns with Michael Stars’ mindful approach to circularity. They use sustainable fabrics whenever possible, and more than 85 per cent of their garments are made in Michael Stars’ hometown of Los Angeles to ensure the quality of product and the reduction of their carbon footprint. The brand recently celebrated its 35th year anniversary and is always receiving stories from fans who have had their Michael Stars tees for decades, according to ThredUP.

“The second-hand market is booming, and participating in the resale economy is becoming table stakes for retailers. ThredUP is transforming resale and writing the playbook for how brands can enable resale at scale, and we’re thrilled to partner with them to debut Michael Stars’ resale programme and better service customers and the environment,” Suzanne Lerner, co-founder and president of Michael Stars said.

“Michael Stars is well-known for its timeless styles that are made to last and therefore have excellent resale value. ThredUP is thrilled to support their newest initiative to encourage more circular habits among consumers. By powering apparel Clean Out through our Resale-as-a-Service, we aim to help keep clothes in use longer and out of landfills,” Pooja Sethi, senior vice president and general manager of RaaS at ThredUP said.

Fibre2Fashion News Desk (GK)