Allen Solly launches ‘Bag your stars’ campaign

Allen Solly, a fashion brand from Aditya Birla Fashion and Retail Limited, has launched a campaign ‘Bag your stars’ for its handbag category.

With this campaign, the brand will showcase its curated collection of handbags designed to match the traits of each sun sign.

Allen Solly’s extensive range of handbags includes totes, satchels, functional slings and backpacks.

As part of this campaign, Allen Solly created an immersive retail experience at Phoenix Marketcity in Bangalore featuring a larger-than-life handbag installation towering at 27 feet in height and 30 feet in width.

Commenting on the campaign, Richa Pai, chief business officer at Allen Solly in a statement said, “With this campaign, we have seamlessly blended zodiac signs with fashion to create a highly personalized shopping experience. Our handbags are designed to be an extension of a woman’s personality, offering style, functionality, and a cosmic connection.”

“This campaign celebrates the diversity of modern women and their ever-evolving lifestyle, ensuring they find a bag that truly resonates with them. The Phoenix Market City installation is a testament to our commitment to creating immersive brand experiences that go beyond conventional retail,” she added.

The ‘Bag your stars’ campaign is live across 135 Allen Solly stores nationwide and will run until March 31st, 2025.