Ajio partners with Lakme Fashion Week X FDCI to launch ASOS transition line in India

Ajio, a fashion and lifestyle platform partnered with Lakme Fashion Week X FDCI to showcase the ASOS transition line in India.

The ASOS transition line include an eclectic mix of shirts, trousers, skirts, dresses, co-ord sets, and more.

Bollywood actors Tara Sutaria and Veer Pahariya walked the ramp for the brand as showstoppers.

Commenting on the collaboration, Vineeth Nair, CEO of Ajio in a statement said, “We are proud to have partnered with Lakme Fashion Week to introduce ASOS’ latest collection in India. Ajio has always been at the forefront of bringing global fashion to Indian consumers, and ASOS’ transition line is a testament to our commitment to offering trend-forward, accessible fashion.”

Michelle Wilson, managing director of wholesale at ASOS added, “India continues to be an exciting market for ASOS, and our exclusive partnership with Ajio has helped us reach a growing audience of fashion-forward consumers. The response has been phenomenal, and we’re delighted to have showcased our transition line at Lakme Fashion Week, bringing fresh, global trends to India.”

The ASOS transition line will be exclusively available in India on the Ajio app and e-commerce platform.