To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one […]

Performance Max is one of the biggest shifts to automation that we’ve seen from Google. How do we make it work this holiday shopping season? Ideally, you should’ve prepared everything in advance. Black Friday is in ~30 days! If you’re just starting now, you’re already behind. Below are some ways you can still get ahead. […]

Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can […]

YouTube has just announced that licensed healthcare providers can now apply to make their channels eligible for new health product features – a suite of information resources released last year. What this means. The health product features previously launched include health source information panels to help viewers identify videos from authoritative sources and health content shelves that […]

The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with a customer-focused mindset is a great place to start. Here are four quick tips to drive higher conversions (and […]

Reddit is working on a new Ads API and have just announced their first four alpha partners. The partners will be integrated into the API and are helping build solution that will inevitably help advertisers build, scale, and optimize campaigns. Who are the partners. The four partners involved in Reddit’s new venture are: Who will […]

Google has just unveiled several new Google Analytics 4 (GA4) updates, including a new homepage experience, real-time behavioral modeling reports, and custom channel grouping. Insights through machine learning Behavioral modeling. Behavior modeling with real time reporting will give advertisers a complete picture of user behavior as it happens, in a privacy-centric way.  Behavior modeling uses […]

It’s not guaranteed Googlebot will crawl every URL it can access on your site. On the contrary, the vast majority of sites are missing a significant chunk of pages. The reality is, Google doesn’t have the resources to crawl every page it finds. All the URLs Googlebot has discovered, but has not yet crawled, along […]