30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts

[ad_1] Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts. Affected brands. There were reportedly more than 30 brands that appeared on the profile pages of Twitter accounts peddling links to the exploitative material. Among those brands are a children’s hospital and PBS Kids. […]

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BEC attacks: Most victims aren’t using multi-factor authentication – apply it now and stay safe

[ad_1] Image: Getty/LaylaBird There has been a big rise in Business Email Compromise (BEC) attacks – and most victims work at organisations which weren’t using multi-factor authentication (MFA) to secure their accounts. BEC attacks are one of the most lucrative forms of cyber crime: according to the FBI, the combined total lost is over $43 billion […]

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Why good technology can’t fix a bad process

[ad_1] Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique, and not quite the same as traditional search engine optimization. To be effective, enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Why?  What […]

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A deep dive into entity-based search

[ad_1] Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create misunderstandings. This article will help you comprehensively understand what semantic search […]

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Consumer loyalty trends to watch

[ad_1] As the competition for consumers’ time and attention heats up, promoting true customer loyalty will be more difficult than ever. Staying ahead of the competition means staying in front of the latest trends in consumer loyalty. Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – […]

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