Last Updated on August 18, 2022 by Admin [ad_1] Google is adding three new options for brands advertising on CTV.  Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and video ad buyers reach within their core audiences and prove campaign impact across […]

Last Updated on August 18, 2022 by Admin [ad_1] Google has just released the newest version of the Ads API, version v11_1.  What’s changed. Here are the major changes according to Google’s release notes. Assets Audiences Bidding Campaigns Added support for the following metrics in the campaign report: all_conversions_from_click_to_call all_conversions_from_directions all_conversions_from_menu all_conversions_from_order all_conversions_from_other_engagement all_conversions_from_store_visit all_conversions_from_store_website Made metrics.phone_call compatible with segments.hour in […]

Last Updated on August 18, 2022 by Admin [ad_1] Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it.  If all these have taught us anything in the world of SEO, it’s that even the most sound, effective strategies are subject to re-evaluation.  […]

Last Updated on August 18, 2022 by Admin [ad_1] At the start of my SEO career, I wanted to do many things perfectly. I wanted to be that person who: Was in the office from 7 a.m. to 9 p.m.  Went through the day super energized, motivated, tenacious and with a huge drive from their […]

Last Updated on August 17, 2022 by Admin [ad_1] Apple has just launched a new bulk ads editor that allows advertisers to update multiple campaigns and ad groups all at once.  What does it do. The bulk ads editor allows you to make edits to settings, daily budget, max bids, audiences, and more. You can […]

Last Updated on August 17, 2022 by Admin [ad_1] Luanne Marek has been working in the digital customer acquisition space for 12 years. Throughout her six years leading the media buying team at Centerfield, Marek and her team have managed about a billion in ad spend, half a dozen Fortune 100 companies, several dozen Fortune […]

Last Updated on August 17, 2022 by Admin [ad_1] The most common complaint I receive from audit clients and bloggers is the inability to “know which SEO advice to follow.”  Unlike search engines which can rank, re-rank, or penalize information or practices that are unethical or unscrupulous in nature, the same can’t be achieved by […]

Last Updated on August 17, 2022 by Admin [ad_1] Google said there was a bug with its coverage report in Search Console where Google reported pages as being indexed, when in fact, they were not indexed by Google Search. Google said this “affected many properties” and thus, you should probably double-check your coverage reports for […]