Victoria Beckham names ex Dior exec Sybille Darricarrère Lunel new CEO

The house of Victoria Beckham has named Sybille Darricarrère Lunel – a former Dior and Galeries Lafayette executive – to be its new CEO.

 
Darricarrère Lunel takes up her new job on July 1, succeeding acting CEO Ralph Toledano, who has held the position ever since the departure of Marie Leblanc in October of last year. She returned to Paris to become CEO of Courrèges.
 
Victoria Beckham, who founded the house back in 2008, said in a release that she excited by having a “strong, creative, smart woman with an entrepreneurial mindset and energy by my side. I look forward to leading this company with Sybille and having her knowledge and respect for product, and her experience in the industry, to help us go to the next level.”

While Darricarrère Lunel enthused: “I am absolutely delighted and thrilled to be joining Victoria Beckham as its new CEO. I have always admired the brand’s feminine, elegant, and modern style, which empowers women. I have a deep admiration for Victoria’s work, her sincerity, her creative vision, and her attention to detail. I look forward to collaborating with the talented teams who have achieved remarkable success alongside her, as we begin building exciting new chapters together.”
 
After the arrival of Darricarrère Lunel, Toledano will continue to be chairman of Victoria Beckham, a position he has held since 2017, when the French group Neo Investment Partners, of which he is a key player, acquired 30% of the Beckham fashion business.
 
Darricarrère Lunel, who has previously been global business unit director of leather goods at Christian Dior Couture, will be based in London. Prior to Dior, she was general merchandise and buying director at Galeries Lafayette, after a stint at The Kooples working in planning and merchandising.
 
“Her career to date, and her understanding of product, make her the perfect CEO for our brand. I am sure that following the achievements of the past few years, and with the support of our great team, she will considerably accelerate the growth of Victoria Beckham,” said industry veteran Toledano.
 
Adding that Darricarrère Lunel’s “entrepreneurial spirit, enthusiasm and intelligence immediately spoke to me when we first met.”
 
After a half decade of substantial losses, Victoria Beckham’s house returned to profitability under Neo’s guidance in the past two years, ushering in a period where Victoria has created some her strongest collections to date.

 
While David Belhassen, Founder & Managing Partner NEO Investment Partners, added:  “For any company, there comes a moment when the right leadership unlocks its true potential. With Sybille, and her natural entrepreneurial energy, that moment is now. Her sharp understanding of product, combined with her drive, makes her our perfect partner to write the next chapter for Victoria Beckham— one of ambition, creativity, and high profitable growth.”