The Bear House launches Hyderabad store in Banjara Hills

Contemporary men’s apparel brand The Bear House has opened its second location in Hyderabad in the city’s Banjara Hills neighbourhood. Spread across 1,200 square feet, the store features direct access from the street and showcases the label’s signature bear cave-inspired design.

The store launch builds on the brand’s growing offline footprint, adding to its first exclusive store in Bengaluru and its presence at Broadway locations in Hyderabad and Delhi, the brand announced in a press release. Known for its smart-casual menswear, The Bear House offers a curated selection of shirts, polos, sweatshirts, denims, and accessories designed for versatility and comfort.

“Hyderabad has been one of The Bear House’s top-performing markets in online sales, making this offline expansion a natural progression for the brand,” said The Bear House’s co-founder Harsh Somaiya in a press release. “We can’t wait for the people of the city to touch, feel, and experience the brand and our latest collection, featuring our signature shirts, stylish linen and denim pieces designed for men who are always on the move and seek both comfort and style.”

To mark the opening, the brand is offering a flat 25% discount for walk-in customers throughout the first month of its operations. Founded in 2017, The Bear House is scaling rapidly following its appearance on Shark Tank Season 4, and currently retails through its app, website, and leading e-commerce platforms.