Tasva expands retail footprint with store in Pune

Tasva, a fashion brand by Aditya Birla Fashion and Retail Limited and couturier Tarun Tahiliani has expanded its retail footprint with a store in Pune.

The store located at the MG Road area spanning 2,400 sq ft was inaugurated by Bollywood actor Vijay Varma alongside brand head of Tasva, Ashish Mukul.

The new store features an extensive collection of festive, wedding wear that includes kurta sets, bandhgalas, achkans, indo-western outfits, and sherwanis.

Commenting on the launch, Ashish Mukul, brand head of Tasva in a statement said, “We wanted our flagship store in Pune to embody the essence of Tasva – a seamless blend of style, tradition, and craftsmanship. Every detail, from the store design to the layout, has been meticulously curated to create a smooth and immersive shopping journey, offering our clients a unique Tasva experience.”

Tarun Tahiliani added, “At Tasva, we have reimagined Indian menswear with a superior fit that rivals the precision of Western tailoring, seamlessly infused into traditional attire. Pune has always appreciated fine craftsmanship, and we are excited to bring Tasva’s signature sophistication to the city.”

Designer Tarun Tahiliani launched Tasva in partnership with Aditya Birla Group in late 2021 with the aim of offering accessible traditional wear for the modern Indian man. Tasva also retails through its online store and e-commerce marketplaces.