Guess unveils Airwash, and mounts The Next 40 Years of Denim

[ad_1] Guess Jeans returned to Pitti this season with the launch of its new Airwash concept and the unveiling of a giant immersive display The Next 40 Years of Denim.  Nicolai Marciano – Guess Back in the early 80s, Guess essentially invented the idea of stone washing denim and acid-dyed jeans, and the family-owned business […]

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