Senco Gold launches festive collection with campaign

Senco Gold & Diamonds, a leading jewellery brands has expanded its festive portfolio with the launch of its new collection ‘Khushiyon Ki Reet’ with a campaign. The collection features a wide range of gold, diamond, polki, and antique jewellery.

With this campaign, the brand pays a tribute to the unsung heroes behind its jewellery collections the ‘master karigars’.

As part of its festive season celebrations, the brand will also host its Bangle Utsav on the occasion of Akshay Tritiya festival.

It will launch over 200 designs across bangles, bracelets, charms, chur, bala, pola, and shakha, crafted in gold, diamond, and platinum.

Commenting on the campaign, Joita Sen, director of Senco Gold in a statement said, “Aap ka Shukriya campaign is an ode to Karigars and the craftsmanship that Senco’s legacy is built on. Senco means design and superior craftsmanship for over 85+ years. We thank our Karigars for their dedication and being with us through generations.”

 With “Khushiyon Ki Reet,” Senco Gold & Diamonds reaffirms its commitment to preserving the age-old traditions of jewellery craftsmanship while evolving with the tastes of the modern consumer—because every piece is not just jewellery but a legacy in the making.

The Kolkata-based Senco Gold currently has a network of 174 stores in India and retails online through its e-commerce website.