Rangita launches campaign Shubh Aarambh, plans to open 25 stores in 12 months

Rangita by Stellaro Brands, a direct-to-consumer Indian fashion label has launched its latest campaign ‘Shubh Aarambh,’ to promote its spring-summer 2025 collection.

As part of its expansion plans, Rangita aims to open around 25 stores in the next 12 months to further fuel its growth in the Indian market. It will open 5-6 new stores this quarter (April-June 2025).

Commenting on the campaign launch, Himanshu Chakrawarti, CEO of Stellaro Brands in a statement said, “Weddings are a celebration of togetherness, self-expression, and the magic of new beginnings. Inspired by this spirit, ‘Shubh Aarambh’ captures the heartbeat of joy, the glow of nostalgia, and the unbreakable bonds that make these moments unforgettable—not just for brides, but for friends and loved ones who join the festivities.”

“Rangita exists to empower every woman to shine—confident, radiant, and effortlessly stunning—whether through everyday wear or occasion-ready styles. Just as weddings mark a fresh start, Rangita’s spring-summer collection celebrates new beginnings with a range that’s as versatile as it is vibrant,” he added.

Rangita Shubh Aarambh campaign will run across digital platforms such as Instagram, Facebook, and YouTube.