Rag & Bone to launch first-ever watch collection

Rag & Bone is set to launch its first-ever watch collection.

The New York-based fashion brand, jointly owned by Guess and global brand management firm WHP Global, has announced a new five-year licensing agreement with Sequel, a division of Timex Group and longtime Guess watch partner, to create and distribute a premium line of watches under the Rag & Bone name.

The inaugural Rag & Bone watch collection is set to launch in Fall 2025 and will be available in premium department stores, specialty retailers, and Rag & Bone boutiques worldwide.

“As one of our first licensees, Guess has been partnering with Sequel for over 40 years in designing high quality fashion watches,” said Paul Marciano, Guess co-founder and chief creative officer.

“Since the acquisition of Rag & Bone, we believe this is another extension of the business from which Rag & Bone will benefit. With the expertise, knowledge, and attention to detail of the highly talented team, we are confident that it will be a great addition to the lifestyle of Rag & Bone.”

Founded in 2002, Rag & Bone has earned a loyal following for its modern take on American style, blending traditional craftsmanship with modern cultural references.

The upcoming watch collection marks the brand’s latest expansion into lifestyle categories. Last month, it announced a five-year licensing partnership with Signal Brands to develop and expand Rag & Bone’s handbags and small leather goods category. 

“We’re incredibly proud to introduce the first-ever Rag & Bone watch collection to consumers around the world,” added Brett Gibson, Sequel president & chief commercial officer.

“This launch marks an exciting new chapter in our longstanding partnership with Guess now strengthened even further through our collaboration with WHP Global. The debut collection builds on the authenticity, quality, and craftsmanship that define Rag & Bone fusing its iconic aesthetic with our decades of watchmaking expertise.”