Playr partners with Sunrisers Hyderabad for official merchandise

Playr, a global sports and lifestyle brand has been named as the official merchandise partner for Sunrisers Hyderabad (SRH) for the Indian Premier League (IPL) season 2025.

With this partnership, Playr will have the exclusive rights for production and distribution of fan jerseys and a variety of non-exclusive fan merchandise.

Commenting on the partnership, Ravi Kukreja, founder of Playr in a statement said, “We’re absolutely delighted to partner with Sunrisers Hyderabad for the first time. The team has cultivated a loyal and enthusiastic fan base, and we’re excited to provide a premium collection of products that allow Orange Army fans to showcase their support with pride.”

K Shanmugam, CEO of Sunrisers Hyderabad added, “We are delighted to partner with Playr for our official merchandise. Their reputation for delivering exceptional and stylish products aligns perfectly with our commitment to providing our fans with the best. This collaboration will allow our supporters to wear their Sunrisers Hyderabad pride with confidence and joy.”

The Sunrisers Hyderabad official merchandise will be available across multiple retail stores, SRH official shop, Playr website, online marketplaces and quick commerce platforms.