Nykaa Fashion launches campaign with actor Sharvari

Nykaa Fashion has launched a new campaign ‘Wear what’s next’ featuring actor Sharvari Wagh to promote upcoming fashion trends with an astrology theme.

The campaign video also features Sheeba Chaddha who plays a fortune teller who predicts style forecasts that include bold power dressing, ruffles, and a denim-on-denim revival.

Commenting on the campaign, Adwaita Nayar, CEO of Nykaa Fashion in a statement said, “By combining our deep understanding of consumer preferences with a carefully curated selection of over 850 international and homegrown brands, we are shaping the future of fashion. We aim to empower the consumers to stay one step ahead with an effortless shopping journey that brings tomorrow’s fashion to their fingertips today.”

Sharvari added, “Fashion is all about expressing who you are, and with Nykaa Fashion, I get to explore new styles while staying ahead of the trends. This campaign perfectly blends my love for fashion with the exciting possibilities the future holds.”

Nykaa Fashion’s ‘Wear what’s next’ campaign will be run across various social media and digital platforms.