Mia by Tanishq aims to capture Akshaya Tritiya fervour with ‘Fiora’

Mia by Tanishq aims to capture Akshaya Tritiya gold buying fervour with the launch of its new jewellery line ‘Fiora- Inspired by Your Bloom.’ The line features Spring inspired floral motifs and multi-wear designs reflecting themes of growth, individuality, and renewal.

“Each piece is a tribute to those who, like nature, evolve with resilience and radiance,” said Shyamala Ramanan, business head at Mia by Tanishq in a press release. “This Akshaya Tritiya, we invite you to embrace your unique bloom with the Mia Fiora.”

The collection is available in 14 and 18 carat gold and embellished with certified natural diamonds. Fiora features intricate details such as gold filigree petals, mother-of-pearl inlays, and rose quartz accents. Pieces include earcuffs, pendants that double as brooches, stackable bracelets, and lightweight earrings, designed to be worn both daily and during festive occasions.

The brand’s Fiora collection has gone live online and at all of its brick-and-mortar stores across India. Priced from around Rs 4,999 onwards, the collection is also designed to booster Mia by Tanishq’s image as a modern jewellery label catering to contemporary preferences while staying rooted in tradition. Akshaya Tritiya, a traditional time to buy gold jewellery, falls on April 30 this year. 

Mia by Tanishq is also promoting its ‘Golden Harvest Scheme,’ which allows customers to invest in gold through monthly instalments starting from Rs 2,000, to engage shoppers. The scheme is positioned to make gold jewellery more accessible during Akshaya Tritiya as shoppers seek to make auspicious gold purchases.