Gant launches new collection at Bengaluru event

American lifestyle label Gant recently hosted an in-store event at Nexus Koramangala Mall, Bengaluru to launch its latest collection to a select group of fashion professionals, influencers, and customers. The initiative aligns with the brand’s ongoing strategy to engage directly with Indian consumers through curated retail experiences.

“India is not just a market for Gant- it’s a community that understands and appreciates timeless style,” said Iconic Fashion India’s chief operating officer Apoorv Sen, Indian Retailer Bureau reported. “This experiential event was designed to give our patrons a deeper connection with the brand and a firsthand look at the effortless sophistication that Gant stands for.”

Interactive styling sessions led by fashion influencers were put on to highlight the adaptability of Gant’s garments and offer practical advice for contemporary dressing. The sessions also supported Gant’s positioning as a premium lifestyle option for the modern Indian wardrobe. In addition to styling showcases, the event included personalised shopping and curated customer services, designed to deepen brand engagement and enhance in-store experience.

The event showcased Gant’s seasonal collection, which includes relaxed tailoring, nautical-inspired knits, and casualwear suited to both daily wear and day to night dressing. The collection is now available at the Gant store in Nexus Koramangala Mall, Bengaluru.