Flipkart partners with Fancode Shop for official sports merchandise

Flipkart, India’s homegrown e-commerce marketplace has partnered with Fancode Shop for official sports merchandise.

With this partnership, customers will be able to shop for official sports merchandise on a dedicated Fancode Shop on Flipkart’s using a combination of Supercoins and other payment instruments.

Additionally, Flipkart Supercoins users will have direct access and exclusive offers to official merchandise from, IPL teams like Rajasthan Royals, Mumbai Indians, Kolkata Knight Riders, Punjab Kings, Gujarat Titans, Delhi Capitals, Lucknow Super Giants, Sunrisers Hyderabad among many others.

Commenting on the partnership, Gaurav Arora, vice president payments at Flipkart in a statement said, “This partnership with Fancode Shop comes at the perfect time, offering sports enthusiasts a rewarding way to purchase official merchandise while maximizing their savings through Supercoins.”

Prasana Krishnan, co-founder of Fancode added, “At Fancode Shop, our mission has always been to make official sports merchandise more accessible to fans across India. Partnering with Flipkart Supercoins is a significant step in that direction, as it allows millions of Flipkart users to get authentic gear from their favorite teams and tournaments with added affordability.

Flipkart had launched its multi-brand rewards ecosystem Supercoins in 2019 to offer its customers reward points on their purchases.