Blissclub expands portfolio with entry into travel wear segment

Activewear brand Blissclub has diversified its portfolio by entering the travel wear segment with the launch of two new collections, Barebutter and Ribsupreme.

The premium, performance-oriented travel clothing designed as co-ord sets aim to cater to women travellers.

Blissclub’s Barebutter range features a lightweight, breathable material suited for year-round use while Ribsupreme offers a ribbed fabric texture with a structured silhouette.

Commenting on the launch, Minu Margaret, founder CEO of Blissclub in a statement said, “Travel isn’t one mood—and your outfit shouldn’t be either. We’ve designed these collections to move with you—built from deep convos with our community and powered by performance-led design. These super premium travel wear fits adapt, elevates, and never compromises.”

“With this category addition, Blissclub broadens its portfolio into premium apparel while continuing to focus on community-informed, function-first clothing,” Minu added.

The Barebutter and Ribsupreme collections priced between Rs 1,399 ($17) to Rs 2,599 are currently available on the brand’s website and will launch on select online marketplaces in the coming weeks.