Balenzia collaborates with WWF for sock line and awareness drive

Legwear brand Balenzia has collaborated with the World Wide Fund for Nature (WWF) India to launch a collection of socks named ‘Love for Wild’. The men’s and women’s line is designed to harness fashion to support wildlife conservation by raising awareness. 

“Partnering with WWF- India, an organization I’ve always held in high regard, marks a milestone for Balenzia,” said Balenzia’s director Rahul Gupta in a press release. “As we continue to expand our collection with more licensed partnerships, this initiative holds a special place. It’s a blend of our passion for design and a deep-seated commitment to wildlife conservation. This collection is crafted to not only be eye-catching but to also spark meaningful dialogue around the pressing need for environmental stewardship. It’s a proud moment for us to see these values woven into our designs.”
 
The organic cotton collection will launch in time for Valentine’s Day, a traditional gifting festival. The line will be available to shop on Balenzia’s direct to customer e-commerce stores and in its brick and mortar stores across India. 

“We thank Balenzia for joining our cause of conserving wildlife and its habitats,” said WWF- India’s director of marketing and communications Kaveri Jain. “This mission cannot be achieved in isolation and requires the coming together of businesses, policymakers, consumers and civil society. We all play a role. We are excited about this partnership and how it will resonate with all.”