Aza Fashions partners with four South Asian women influencers for campaign

Aza Fashions, India’s leading multi-designer luxury retailer has collaborated with four South Asian women influencers from the USA for a campaign.

The four women featuring in the campaign are Ami Desai, Shivani Bafna, Sheena Melwani and Michelle Ranavat.

With this campaign, Aza Fashions aims to introduce South Asian talent to a wider audience, especially in India.

The campaign will also feature creations from prominent designers such as Seema Gujral, Ridhi Mehra, Bhumika Sharma, Charu & Vasundhara, Matsya and many more.

Commenting on the collaboration, Devangi Nishar Parekh, managing director of Aza Fashions in a statement said, “At Aza Fashions, we celebrate diversity and the evolving narratives of South Asian identity across the world. This campaign is about more than fashion—it’s about storytelling, empowerment, and inspiring the next generation of South Asian women to embrace their heritage while forging their own paths.”

Founded in 2005, Aza Fashions retails designer menswear and womenswear by labels including Sabyasachi, Manish Malhotra, Anamika Khanna, Rohit Bal, Tarun Tahiliani, Anita Dongre, Gaurav Gupta, Anju Modi, Anushree Reddy among others.