American Eagle opens exclusive brand outlet in Thiruvananthapuram

US-based men’s and women’s casual wear brand American Eagle has opened an exclusive brand outlet in Thiruvananthapuram, Kerala. Located inside the city’s Lulu Mall, the store launched with a promotional offer for shoppers. 

“Stretching our international portfolio- American Eagle- the unisex American casual brand now open at Lulu Mall, Thiruvananthapuram,” wrote LuLu Mall Thiruvananthapuram’s assistant manager of leasing Anuja Shajahan on Linkedin. 
 
The store has a large, glass façade and a digital screen to the right of the entrance to show recent brand campaigns. Inside the outlet, shoppers can browse a selection of denim, t-shirts, graphic sweaters, and outerwear as well as accessories. 

To celebrate the store launch, American Eagle offered customers 40% off select products. American Eagle is known for its relaxed fit denim and classic American aesthetic.
 
Lulu Mall Thiruvananthapuram has played host to a number of recent store launches. Brands including United Colors of Benetton, Burnt Umber, Hush Puppies, Clarus Lifestyle Jewellery, and Make Your Own Perfume have all set in shop in the mall, Shajahan announced on Linkedin. 
 
American Eagle Outfitters Inc retails in the Indian market in partnership with apparel giant Aditya Birla Fashion and Retail Limited after signing a licensing agreement in 2017. Brothers Jerry and Mark Silverman first launched American Eagle in 1977 in Pennsylvania, US.