Alife expands personal care portfolio with launch of gondhoraj & neem soap

Alife, a personal care brand from AWL Agri Business Ltd (formerly known as Adani Wilmar Limited) has expanded its product portfolio with the launch of gondhoraj & neem soap.

The soap inspired by nature and regional preferences has been launched exclusively for consumers in the state of West Bengal.

As part of its promotional strategy, Alife has rolled out an extensive 360-degree marketing campaign, leveraging multiple platforms to connect with consumers across the state.

Commenting on the launch, Mukesh Mishra, senior vice president marketing at AWL Ltd in a statement said, “West Bengal has a deep appreciation for natural ingredients and rich cultural traditions. Our latest variant, Alife gondhoraj & neem soap, is a tribute to this unique regional beauty ritual, combining the invigorating aroma of Gondhoraj lime with the herbal skincare benefits of Neem.”

“This launch reaffirms our commitment to crafting innovative and locally relevant products that resonate with our consumers,” he added.

The Alife gondhoraj & neem soap is available across major retail stores and e-commerce platforms in West Bengal.