Vino Supraja celebrated for sustainable fashion at British Parliament

Designer Vino Supraja was recently honoured with the Global Sustainable Fashion Trailblazer award at the House of Commons, British Parliament. The recognition marked a milestone in Supraja’s journey from the small town of Vandavasi to an international platform for sustainability in fashion.

“Grateful to be recognised as a Global Sustainable Fashion Trailblazer at the British Parliament,” announced Supraja on Linkedin. “This award is not just a personal milestone but a testament to the power of ethical fashion and craftsmanship. Sustainability is more than a choice- it’s a responsibility. This recognition fuels my commitment to creating fashion that respects people, the planet, and the artistry of our weavers. Thank you to everyone who has been part of this journey.”

Supraja hails from the small town of Vandavasi and was educated in a government school, The Hindu reported. At the British Parliament, Supraja spoke about culture and sustainable fashion to a global audience. 

Now based in Dubai, the 45-year-old designer entered fashion after stints in architecture, animation and media studies, eventually enrolling in a fashion school in China, according to her Linkedin page. Supraja’s graduation collection won two international awards and was showcased at the 2014 Shanghai Fashion Week. The designer has subsequently showcased designs at New York and Brooklyn fashion weeks, with collections influenced by events such as the 2018 Chennai floods. 

Supraja’s shift to sustainable fashion began in Dubai, leading to collaborations with Chennimalai weavers and participation in London Fashion Week. Drawing inspiration from Tamil folk traditions like Therukoothu, Supraja has incorporated cultural storytelling into her shows and is now exploring new uses for the Bhavani jamakkalam, aiming to revive local crafts.