Twitter Shops lets brands showcase 50 products

Twitter has introduced a new experimental ecommerce feature it calls Twitter Shops. Brands who want to create a shop can curate up to 50 items to include, which Twitter uses can then buy via an in-app browser from the merchant’s website. 

After a brand or business enables a Twitter Shop, a new “View shop” button will appear on its profile page, directly above its tweets. It looks like this:

For now, only iPhone users can view and interact with the shops. This is much the same way the Twitter Shop Module was rolled out last year. That feature was more limited, allowing brands to show up to five products on their profile, in the same location as the Twitter Shops “View shop” button.

Availability. Twitter only mentioned five brands that have enabled their shops. Those are:

Twitter Shops is only available to select merchants and managed partners in the U.S., according to Twitter’s blog post. Twitter isn’t charging brands to open a Shop.

What it looks like. A Twitter Shop contains a product image, product name, product type, and price. 

What Twitter says about Shops. “People are already talking about products on Twitter. We want Twitter Shops to be the home for merchants on Twitter where they can intentionally curate a catalog of products for their Twitter audience and build upon the product discussions already happening on our service by giving shoppers a point of action where a conversation can become a purchase.”

Why we care. Social commerce is one of those areas that brands would love to crack. Facebook, Instagram, and other social networks have rolled out similar shops. While Twitter has fewer users than those networks, it’s all about getting your product in front of potential customers, wherever they are. So if your target customers use Twitter, it may be worth testing out Shops to see if it can help drive any sales.

About The Author

Danny Goodwin is Senior Editor of Search Engine Land. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo.

Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.