Tira launches K Beauty brands Sungboon Editor and Milktouch in India

Reliance Retail‘s omni-channel beauty retail platform Tira has announced the exclusive launch of K-beauty brands Milktouch and Sungboon Editor in India. Bolstering its global offering, the makeup and skincare brands will be available only through Tira’s online platforms and select stores.

“Fresh, innovative and ready for your skincare routine- Sungboon Editor is now at Tira Beauty,” announced the beauty business on Facebook. Sungboon Editor’s approach to skincare is simple yet potent, blending botanical ingredients into high-efficacy formulas for radiant skin.”

Milktouch, a global K-beauty brand, offers a range of skincare and makeup that has gained popularity across markets including Japan, China, the US, and Europe. Its key products include the ‘Milk Touch Allday Skin Fit Milky Glow Cushion,’ ‘Milk Touch Hedera Helix Relaxing Cream,’ and ‘Milk Touch All Day Long And Curl Mascara Black.’ With its focus on quality and innovation, Milktouch aims to bring a premium beauty experience to Indian consumers, India Retailing reported. 

Sungboon Editor is an ingredient-led skincare brand and has built a strong global following with high-performance formulations. The brand’s popular products include the ‘Green Tomato Pore Lifting Ampoule,’ ‘Pore Lifting Ampoule Mask,’ ‘Pore Lifting Ampoule Toner,’ and ‘Pore Blurring Sun Cream,’ designed for visible skincare results.

Tira’s partnership with these brands aligns with its strategy to introduce premium international beauty labels to the Indian market. Both Milktouch and Sungboon Editor will be available exclusively on Tira’s website, mobile app, and select physical stores, aiming to reinforce Tira’s position as a key destination for global beauty trends in India.