Sneaker Lab launches first campaign in India with AB de Villiers

Sneaker Lab, a South Africa-based sneaker care brand has launched its first campaign in India featuring former cricketer AB de Villiers as their brand partner.

With this campaign, the brand aims to showcase its products to Indian audiences and banking on the cricketer’s massive fan following to boost sales.

Commenting on the association, AB de Villiers in a statement said, “When Sneaker Lab approached me, I instantly connected with their fresh approach and purpose-led vision. They are doing something different by combining science, sustainability, and style in a way that truly stands out. I am proud to represent a brand that is not just innovative but also committed to doing good in a country that I am deeply connected to.”

Jo Farah, founder of Sneaker Lab added, “This Launching the campaign in India is a meaningful step for us and having AB de Villiers lead this journey makes it even more special. His story, his values, and his connection with Indian fans bring depth to our message, and we are proud to start this new chapter with him.”

To complement the campaign and further boost sales, Sneaker Lab has launched a special three-month-long campaign running from 16 May until October which gives 5 customers opportunity to meet the cricketer.