Nykaa Fashion expands global brand portfolio with launch of Victoria’s Secret

Nykaa Fashion, an omnichannel fashion retailer has strengthened its brand portfolio by partnering with global lingerie brand Victoria’s Secret.

With this partnership, Victoria’s Secret lingerie, sleepwear & athleisure range will be available to Indian consumers through Nykaa’s website, mobile app and stores across India.

The collection includes bras, panties, lace sets, silky robes, pyjama sets, leggings, sports bras, tank tops, and sweatshirts.

Commenting on the partnership, Adwaita Nayar, CEO of Nykaa Fashion in a statement said, “We are excited to embark on a new chapter with the iconic Victoria’s Secret, now joining the Nykaa Fashion family. This collaboration isn’t just about bringing a globally renowned brand to India – it’s about reshaping how our consumers experience fashion.”

Abhishek Bajpai, CEO of Apparel Group India added, “Our collaboration with Nykaa Fashion to expand Victoria’s Secret in India marks a strategic step in solidifying our position in the Indian fashion market. Through this partnership, we aim to connect with a broader audience and serve the fashion-forward generation, all while staying committed to our core principles of quality, style, and innovation.”

Victoria’s Secret retails in India through UAE-based fashion and lifestyle conglomerate Apparel Group. The brand has launched a number of exclusive brand outlets across the country’s metros and also operates its own e-commerce store.