Nirmooha launches first Mumbai flagship store

Luxury men’s and women’s fusion wear label Nirmooha has opened its first flagship store in Mumbai. The new exclusive brand outlet is located in the historic heritage precinct of Fort and houses designer Prreeti Jaiin Nainutia’s prêt and couture collections.

“Opening our first flagship store is a proud moment, it’s a vision we have worked towards for a long time,” said Nirmooha’s founder and creative designer Prreeti Jaiin Nainutia, India Retailing reported. “Every element, from the interiors to the detailing, reflects our story and signature style. Our ensembles are for the contemporary individual– modern in spirit, yet grounded in tradition and a strong sense of self.”

The launch follows the label’s recent international showcase at Paris Fashion Week 2025, where it presented its latest collection, ‘Shree’. This collection, now available in-store, features sculpted silhouettes, gold detailing, and a colour palette of jewel tones and neutrals, reflecting the brand’s focus on themes of transformation and timeless appeal.

Established in 2016, Nirmooha has become known for blending classic embroideries with contemporary silhouettes. The new flagship accompanies the label’s direct to customer e-commerce store, which also stocks its full product range, according to its website.