Nailinit laches as Indian nail care brand

New-age nail care brand Nailinit has launched in the Indian beauty market. Co-founded by Tanishq Ambegaokar and Shubham Singhal, the brand made its debut with a creator-led launch event which was attended by over 200 influencers, including Karan Kundra, Apoorva Mukhija, Sakshi Keswani, and Abhijeet Kain.

“Nail startups are booming in India, driven by a young audience seeking quick, stylish, and expressive beauty solutions,” said Nailinit’s co-founder Tanishq Ambegaokar in a press release. “This space, though loved by women, has been a segment without much innovation or depth unlike western countries. We’ll be going on to build a new-age brand that has all the right ingredients to become one of the most loved and fastest-scaling startups in the beauty and lifestyle space.”

Designed around the concept of effortless glam, Nailinit’s press-on nails use a three-step ‘Peel. Press. Pose.’ application and are tailored for Gen Z and millennial consumers looking for quick, stylish solutions, according to Nailinit. The debut range features over 40 styles, from minimalist to maximalist, priced between Rs 499 and 999.

“We’re building a brand that puts creativity, convenience, and community first,” said brand co-founder Shubham Singhal. “From product design to digital experiences, every touchpoint is crafted to empower individuality.”Currently retailing via its website and Instagram, Nailinit will expand to additional online and offline platforms in the coming months.