Juicy Chemistry forays into performance skincare with ‘Juicy Actives’ launch

Certified organic personal care label Juicy Chemistry has expanded its product offering and entered the performance skincare segment with the launch of Juicy Actives, a new line of serums developed using advanced biotechnology and biocompatible actives.

Designed to offer clinical-grade efficacy while maintaining organic compliance, the debut range features three formulations targeting brightness, clarity, and radiance, Juicy Chemistry announced in a press release. The brand described the collection as sensitive-skin and beginner-friendly, combining natural ingredients with scientifically extracted actives.

The new serums include a 10% Vitamin C + EGCG serum with hyaluronic acid and pomegranate, a 2% Alpha Arbutin + D-Gallic Acid serum with rice and licorice, and a 5% Lactic Acid + Flower Acids® serum with hyaluronic acid and cica. ‘Ecocert Cosmos’ Organic certified, each product is available in 10ml (Rs 299) and 30ml (Rs 599– 699) sizes.

“At Juicy Chemistry, we believe nature holds immense power- but to truly unlock it, we must pair it with scientific precision,” said Juicy Chemistry’s co-founder and CEO Pritesh Asher in a press release. The line was developed over two-and-a-half years of research and incorporates blue, green, and white biotechnology.

“Juicy Actives represents our next chapter: clean, compliant, and effective by science,” said the brand’s co-founder and COO Megha Asher. In keeping with its soil-to-soil philosophy, the range uses ethically sourced ingredients, solar-powered production, biodegradable formulations, and low-impact packaging.