Increasing Brand Awareness: 4 Strategies to Follow

Brand recognition is one of the most important aspects to consider when developing a marketing plan for any type of business.

Making your brand, vision, and goal known to your prospects and the audiences you wish to attract can help you become a trusted brand. This is something that most companies aspire towards, especially in the internet age.

In today’s highly connected world, consumers are more likely than ever to be exposed to a company’s digital marketing content online before ever setting foot in a physical location. Still, getting your name out there is impossible if no one knows who you are.

Value, rather than fame, is the determining factor. Consistency in brand voice and design conveys reliability and timelessness. Certainly, this is easier said than done, specifically when the topic at hand is brand recognition and awareness, which can be split into a gazillion different marketing strategies.

So, how can you go from being an unknown to a household brand? Here are 4 strategies to follow.

Create Personal Emails and Interactive Social Media Campaigns

The consumers already know you as a brand. But a nameless or faceless brand is hard to develop any kind of personal attachment to. This is important because, according to a recent study, as many as 83% of consumers will likely purchase again from a brand that they have an emotional connection to. 

Therefore, you need to create your brand’s voice in the same way you’d create your own, and personalize your communication with your target audience. In other words, treat your consumers like you would a close friend: individually, by name, and in a manner appropriate to the topic at hand.

Building brand awareness is a lot easier if you stick to a continuous, recognizably consistent brand tone. But this doesn’t imply that the voice of your brand can’t be modified for different audiences and channels. Hence, you should use strategies for making emails and social media posts that are both individualized and consistent with your brand language.

If you’re using email for marketing purposes, for instance, you may save time by starting with a template that can be easily modified for each recipient. The techniques you use for social networking, on the other hand, should mostly rely on the platform you’re using.

If you’re focusing your marketing efforts on the video-sharing platform TikTok, for instance, you can create original Tik Tok challenge videos and invite your audience to take part. To express your appreciation, engage with their videos as much as possible. 

Instagram, on the other hand, has the “ask a question” sticker and surveys you can add to your Stories so your followers can learn more about your brand. Again, make sure to respond to their replies to show them you listen.

Join Forces With Similar Companies and Influencers

Working with complementary companies and influencers in your industry can help you reach more people who are likely to convert into paying customers.

Instead of cold emails and blind outreach, co-host an Instagram Live with your favorite influencer. Your brand’s visibility will increase as a result of the joint marketing effort’s implementation. By default, it will expose your brand to a wider audience, including those who may not first appear to be your target demographic.

Be Memorable

When someone says, “I’m loving it,” you’ll know precisely what they mean. Even though your company will have a long way to go before it is as well-known as McDonald’s, you can for sure come up with some catchy saying that can serve as your company’s motto

Having a memorable slogan to live by from the start increases productivity and helps build a name for your business. The key is to create something that reflects the emotions your goods or service might evoke in the buyer.

Use Offline Methods Too

Although there are benefits to focusing only on digital, it’s hard to ignore the fact that traditional marketing methods are still very much alive and well. Print up some fliers and make some posters to put up around town. Create a treasure hunt that incorporates both online and offline marketing by printing QR codes on posters and billboards. 

Because of the novelty, the interactive nature, and the gamification of the marketing strategy, people will be talking about you.

Brand Awareness

Final Thoughts

While it may seem like an uphill battle, increasing brand awareness is really rather simple and can be broken into separate phases, which should be carried out in the same order for every business.

Including visuals like logos, presentation slides, and infographics in your email marketing campaigns, blog posts, and website is a great way to build brand recognition and demonstrate your worth to your target audience. However, it’s important to keep in mind that building a name for your company is a continual process that requires constant experimentation with new tactics.