Nowadays, who does want to earn some extra money? Even during the pandemic, when traditional jobs collapsed, there were a significant number of people who turned to the internet to seek alternative ways to make their living. At times, many people dropped their toes into the waters of eCommerce either by starting an eCommerce store or selling products via their existing websites and blogs.
Selling products on your blog is one of the excellent methods to convert your loyal audience into a consistent revenue stream. If you are also planning to start a blog to sell your products or services but don’t know where to start it, don’t worry. In this guide, we will discuss how to sell products on your blog posts.
You can sell your own products to sell on your blog or use your blog as a hub to sell products for a brand in exchange for a referral fee. This can help you generate significant revenue, regardless of whether you have just started your blog or have been blogging for years.
A key to selling on your blog – Audience and conversion rate
The success of your blog for selling products will depend on how big your audience is and how many readers you can convert into potential customers.
So, how to build your audience?
When you start blogging, your target should be to grow your audience. The more the audience, the more the conversion rate will be. So, the best way to grow your audience is quality content. Readers visit your site just because they found your content valuable. So, try to create content that adds real value to the lives of your readers. In addition, ensure that your readers can easily share your content with their friends, which will further help you expand the potential visibility of your blog.
It is recommended that you choose a niche that you are really passionate about. Being passionate about a topic makes it more likely that your readers will be able to connect with your content and also ensure that your readers find your blog interesting. When you grow your audience, chances are you grow your potential customer base.
So, how to enhance your conversion rate?
Turning your readers into potential customers is tricky. However, it is crucial to present your readers with a real value proposition for your products. Otherwise, you will fail, no matter how great, engaging and shareable the content of your blogs is.
So, make sure you try to sell products on blogs that link directly to your niche. For instance, if your blogs are all about cooking and kitchen appliances, you can choose to sell kitchen products on your blog. Also, never force your readers to invest in the same product you are selling. Instead, recommend them to give your products a try. Not only will this make your sales pitch seamless, but there are huge chances that your readers will buy your products.
How to sell products on your blog?
Choose your niche and add products: Once you have a blogging website, it is time to decide what kind of products you want to sell and then add those products to your blog page. Upload the images and connect your payment gateways.
Ember your code snippet: Once you are done with adding your products and payment gateway, you need to find an eCommerce site builder tool like ShopRocket. They will provide you with an intuitively generated code and add the code snippet to your blog page. This will turn your blogging website into an eCommerce site.
Start selling: After adding the custom code to your blog, you are set to start accepting orders on your blog with secure payments. While some people use blogs as a secondary source of income, you can choose to sell your products via blogs as your main eCommerce business.
The bottom line
Now that you know the keys to sell your products on blogs and what you can sell online, what are you waiting for? Build an eCommerce website and start blogging from scratch or add a shopping cart to your blog to sell your products online via an eCommerce site builder tool.
If you are wondering what the best eCommerce website builder tool is, nothing can beat ShopRocket. For more information, get in touch with the team of ShopRocket.